Puma SE

Puma SE (officially branded PUMA) is a major German multinational company that produces athletic and casual footwear, formed in 1924 and headquartered in Herzogenaurach, Bavaria, Germany.

Relation to Metal Gear
Puma was hired by Kojima Productions to create promotional items for Metal Gear Solid V: Ground Zeroes, including a promotional jacket for boot camp and a multitool item. Kojima in exchange supplied them with eight Puma-style iPhone covers. All items incorporated a logo of the Diamond Dogs from Metal Gear Solid V. In addition, promotional posters implied that Puma-related DLC would be released in the near future.