AXE

AXE is a brand of men's grooming products owned by the Anglo-Dutch company Unilever and originating in France. It is also known as LYNX in the United Kingdom, Ireland, New Zealand, Australia, and the People's Republic of China. It was released world wide.

Relation to the Metal Gear series
Series creator Hideo Kojima included in the Japanese release of Metal Gear Solid: Peace Walker AXE Body Spray, alongside products from Doritos, Mountain Dew, Pepsi, Bon Curry, and magazines from Weekly Famitsu, Dengeki PlayStation, Dengeki Games, and Shonen Jump as a joke on product placement. Most of these were removed from the final release.